We’ve just released our latest version of our new shop and we are excited for our customers to start using it. Shop.Unitherm.com is a little different and is much easier to use than our old shop. What we wanted most from our new store is ease of use for the customer and usability, and we think we’ve achieved that. On the store front, you can see our running specials and featured products, along with all of our product categories, and helpful links.
Ease of Use
The main goal of our new shop was to make the shopping experience easy and accessible to the customer. On our old shop, we found many customers would get lost or not know how to find what they are looking for. Now we have multiple avenues to search for what you need. Every page can be found with a couple of simple clicks. Whether you have a question or need to check out, you can get there from every page.
New Shop Features
Crucial to our design was adding a few new features to aid the customer. Some are more subtle than others, but here are a few of my favorite.
What we consider to be best new feature of the site is how easily you can find the right product for you. Each product is set into specific categories based on your needs, applications, or industry. Within each category you can set custom search perimeters to find the right size product you need. By selecting:
- Diameter or Circumference
You can have the exact fitting UniVest ordered in seconds. This makes our selection process even easier.
You can now also compare multiple products to be certain which is perfect for you. Selecting up to 5 items, and clicking the “compare” button will bring up a screen that will list all of the products benefits and features side-by-side for your viewing. From here you can add to cart or click an individual item for a closer look.
My Account adds the ability to return to your personal preferences and shopping history. From the My Account tab you can track your orders, change your preferences, and manage all of your information. This gives our customer the benefit of a personalized shopping experience.
My personal favorite feature is the new Wish List. The Wish List is your own personal shopping cart that you can come back to at anytime. Unsure about a product, not ready to check out, or are just making a dream Christmas List, the Wish List makes it simple to keep track of your items. Inside the Wish List page you can view products, compare, and add to cart normally. This list is saved to your customer account so it will be there next time you choose to visit.
Lastly (and probably most important), we felt that our check out process was a little overcomplicated and some customers had issues submitting their order. We condensed the order process down to 3 easy steps and can be completed in the matter of seconds. The checkout process becomes even easier and faster when My Account is used with the new checkout process.
Let’s Go Shopping
Enough talking about the new shop, take it for a spin, and see all our new changes for yourself. Let us know what you think and what your favorite new feature is on our Facebook & Twitter pages. Stay tuned for more exciting content soon.
New Shop Page: Shop.Unitherm.com