I joined the digital video revolution during its earlier days. When I started editing as a pastime during college I was fascinated with all things digital video and the breakthroughs that were being made. What your average teen can produce on his Macbook these days was industry-shattering at the time. It allowed your average Joe to pick up an affordable camera and connect that camera to a computer to capture, edit and produce video. It was a revolution in the way videos were produced and delivered. Everyone became a potential filmmaker.
Then in February of 2005 a new platform called Youtube came along that provided a way for the guy with the handycam and computer to distribute his content for free to anyone with an internet connection.
Today there are more options for producing video than would fit in a series of blog posts so I won’t delve into the production side of things, at least not yet. However I would like to briefly tell you why online video is a good thing for manufacturers and how manufacturing video can help drive the bottom line. [Read more…]