I often get asked why we don’t do much with our Facebook page – there’s not much more there than a few updates and links to our blog posts. We, just like every other marketing team we know, have a huge list of goals and items to execute on and at the end of the day we have to prioritize and go with what will bring the best returns both immediate and long term. To be perfectly honest with you I don’t think we’d be doing much better with Facebook even if we did put it on the schedule and push what little attention we have left over at the end of the week to it.

As an inbound marketer and SM activist I’m sometimes embarrassed that we haven’t done more with Facebook yet. But then I think about everything we have done and the level we’ve executed on. Because we prioritize and focus our energies where it pays to focus – we’re seeing returns on our marketing efforts.  [Read more…]