Social media has taken center stage in 2013. Hundreds of millions of daily users log onto social media to check out the latest trends, idolize celebrities, chat with friends, and well, not do their work. Long gone are the days of bland billboards and consumer disconnect.
Companies today interact with fans on a daily basis, and earn life-long loyalty through their interaction. Social media engagement and Internet marketing is key to additional growth and revenue.
The more “traditional” marketing trends include Facebook and Twitter. Twitter has more than 500 million uses, and Facebook has a staggering 1 billion. Let’s take a moment to focus on Twitter: basically shortened Facebook updates, continuously.
Twitter’s continuous, stunted updates can be personalized into videos. Vsnap records customized 60-second videos for individuals on Twitter; Vine app records 6-second video clips. A branded Twitter account can become more human with interactions, as well as including the initials of the person tweeting at the end of each company tweet. Each time I stumble across a boring tweet, I skip over it. Companies that tweet humor grab attention, and gain brand awareness. No one likes reading robotic tweets.
Take the time to interact with your followers: reply to compliments, questions, and those dreaded complaints.
Instagram and Pinterest are visual social media outlets featuring pictures and infographics. Instagram now permits followers to tag companies in photos; followers view and intermingle with images and other fans that provide images. Creative hashtags (for those of you, this is #) and encouraging followers to submit personal photographs add to the personable persona of the company. Get users engaged.
There are trends in 2013 for marketing: shades of green, monthly emails of Instagrammer’s photos, and a new style to email campaigns.
The color of the year is emerald green, and psychologically, this earthy color denotes renewal and harmony in a chaotic, unsettling world. Use green in images, or contemplate swapping your current template out for a green one.
Instagram and Tumblr capitalize on photographs, and companies are now compiling their favorite user images into a monthly email. Photograph products and team members to give followers a visual landscape of the company’s life.
Marketing blunders often include using only one media format to spread your message. Try using two different formats minimum to reach a broad audience. Social media users absorb information differently, and this can add multiple facets to your company. Each social forum has its own vibe, and remain cautious of the types of information you blast. Certain descriptions and headlines might snag attention on particular networks. Select media outlets where you are marketing to your target audience. Ultimately, customers desire to do business with companies and brands they identify.
UniTherm Insulation Systems currently engages its audience across multiple media outlets: Facebook, Twitter, Instagram, YouTube, Pinterest, and blogging.
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Twitter: @UniTherm
Facebook: https://www.facebook.com/pages/Unitherm-Insulation-Systems
Instagram: unitherm
Pinterest: http://pinterest.com/unitherm/
