UniTherm has spent the last year preparing for NPE 2015 and boy what a year it has been. NPE 2015 wrapped up just last week, but we are still dealing with the aftermath. We decided to take our NPE presence one step further this year. We are a growing company, on the forefront of innovation. Just because we lead the way in our market, doesn’t mean we are going to stop moving forward. Here’s what NPE 2015 was like for us and what we got out of it.
NPE 2015 Preparation
Before heading to NPE, we had to come up with our message and what we wanted to showcase at the conference. In the years past, we took a “see what sticks” approach, showcasing all of our products and trying to answer every question for every application. As you could expect, this became very exhausting and spread our team extremely thin. For NPE 2015, we wanted to do the exact opposite and shake things ups. We had one goal in mind: Promote and Inform customers about our standardized product lines, in this case, the UniVest® Insulation Systems line. This approach made everything much simpler and more focused. We moved forward with having our entire booth to be designed around promoting the UniVest® product line. Brochures, koozies, mock barrels, and live heated applications, everything was UNIVEST®. This more focused marketing approach allowed our entire team to be able to handle anyone and almost any questions they may have had. The simple and standardized design of the UniVest line is built for ease of use and presents a minimal learning curve for users. Literally, (as many of us put it) if you have heat, you can benefit from using UniVest®. We moved forward with this single goal in mind and put together one fantastic booth.
For many on the UniTherm team, this was their first NPE. Some nerves were high, but we planned ahead of time to anticipate questions that could be asked and went over all of the key points of the UniVest® line. On Monday morning, we hit the ground running. Our booth was immediately swamped with attendees inquiring about our booth, our company, our products, and, of course, our T-Rex. Through the entire show, there were very few moments we had to ourselves. We had all types of questions, for a myriad of applications, and even received some that we hadn’t thought of before. We had our typical injection molders, extrusion, and blown film plastic processors interested in our jackets, but some attendees had different ideas for our jackets. Have you ever thought of heat loss in your BBQ smoker? Neither did we, but one gentleman thought our ThrowBlankets with magnets would be the perfect solution. How about insulation for marine turbine exhaust? The way it was explained to me was it’s basically a jet engine on a boat. Of course, we’d love to help with that!
We were able to generate more leads, within the first 3 days at NPE, surpassing the amount produced from an entire week’s worth of the previous years. The overall reception of our booth and products was fantastic. We ran out of handouts, our signature koozies, and 50 lbs. chiclet gum by day 4. What a good problem to have!
We also decided to expand our reach at NPE this year by doing a short video series highlighting some exhibitors at this year’s conference. Videos were produced, shot, conducted, and edited by our in-house marketing team and can be seen here:
The work doesn’t stop after the Expo ends. Once we got home, editing on the videos we shot began and came out quickly for people to see the recap of the show. We collectively took a sigh of relief we all survived the show. Now, with the great responses, leads, and business cards we received, now we have to follow up! This is where the real fun begins.
Let’s just say, this is going to take some time. It’s obvious why NPE is only every 3 years! We have some very special campaigns in the works for those who had the chance to visit us so be on the lookout!
Now, we prepare for NPE 2018. Who knows what we’ll bring to that show, but I can guarantee it will be amazing!For more about UniTherm at NPE 2015, visit our social media pages: Facebook Twitter Youtube